Invicta Marketing Packages – Invicta Web Design

Invicta’s Marketing Packages are designed to get results. With aligned incentives, we work hard for you to grow your business.

Looking for something even more custom? Contact us for a free custom quote!

GOOGLE BUSINESS PROFILE OPTIMIZATION
$350

For businesses just getting started – an excellent first step to build momentum in your business.

Profile Setup & Verification
Complete Business Info Optimization
Strategic Category Selection
SEO-Optimized Business Description
Photo Upload & Optimization
Service/Product Listings
Q&A Section Setup

MOST POPULAR

SEARCH ENGINE OPTIMIZATION
$950/mo

For businesses ready to invest in long-term growth – build sustainable traffic that compounds over time.

Quality Backlink Acquisition
Content Optimization
Local Citations
Google Business Profile Engagement
Interactive Q&A Management

GOOGLE ADS MANAGEMENT
$950/mo

For businesses wanting immediate results – start driving qualified leads to your site within days.

Ad Keyword Research
Tracking Phone Number Setup
Continuous Testing and Optimization
Budget Optimization
Call/Email Tracking and Monthly Reports
Customized Ad Campaigns
Integrated Survey Landing Pages
Automated Engagement Tools
Advanced CRM for Lead Management
Pipeline Visualization
Complimentary Reputation Management Tool

*Monthly price, does not include ads budget (paid to Google)

Frequently Asked Questions

Which is right for me? Google Ads or SEO?

The metaphor I always use is water – Google Ads are like buying a bottle of water – you get leads pretty much right off but as soon as you stop paying Google the leads go away. So if you need leads right away, Google Ads is probably a good starting point.

SEO is more like digging a well – you put in a lot of work up front, but if you do it right, you can get water (leads:) for a long time based on that work & a little ongoing maintenance. If you’re looking for more long-term results, then SEO might be the better option for you.

That being said, a lot of times what we do for clients is a 1-2 punch – we start with Google Ads to get you some leads ASAP while we also start on SEO at the same time. That way the SEO is working more of a long-term magic while the Google Ads are getting some lead flow right off.

Ideally, we’d only need to do Google Ads for a few months while we get the website organically ranking in Google (by doing the SEO work). Then once the site is ranking organically, we can stop doing the Google Ads and just focus on maintaining your SEO.

The Google Ads Management doesn't include the ads budget (paid to Google). How much should I expect to spend on the ads budget?

This will totally depend on your location and target keywords. The more competition there is, the bigger your ads budget will need to be to see results. For a lot of our clients in the home services industry for example, an ads budget of $20-$30 per day is about right and often can come down over time as the ads become more effective!

How long until I start seeing results?

Depends on which service you’re doing:

Google Ads: You can start seeing leads within a few days of the ads going live. That said, the first 2-4 weeks are usually a “learning phase” where we’re testing different ad copy, keywords, and targeting to figure out what actually converts for your business. Expect the first month to be more about optimization than peak performance.
SEO: This is a longer game. You typically won’t see meaningful ranking movement for 3-6 months, and full results build over 6-12+ months. SEO is compounding – the work you do this month builds on top of the work from previous months. It’s slow at first, then accelerates.
Google Business Profile: Results usually start showing within a few weeks – you’ll start appearing more prominently in local searches and the map pack. Reviews and ongoing engagement continue to build the profile’s authority over time.

The key thing to remember: marketing isn’t magic, and anyone promising instant, guaranteed results is not being honest with you.

What does "results" actually mean? How will I know it's working?

Great question and important to align on up front. Results can look like a few different things depending on your business and goals:

Leads coming in through your contact form or phone
Increased calls or bookings from Google Business Profile
Higher rankings in Google search results for your target keywords
More organic traffic to your website
Better conversion rates on the traffic you’re already getting

We track and report on all of the above monthly so you can see exactly what’s happening. What we CAN’T control is what happens after a lead comes in – whether they answer their phone, respond to inquiries, or actually close the sale is on your end.

Can you guarantee a certain number of leads or a certain ranking position?

No, and be cautious of any marketing provider who does. Google’s algorithms are proprietary and constantly changing, and lead volume depends on dozens of factors including your industry, location, competition, offer, ad quality, seasonality, and more.

What we CAN guarantee is that we’ll do the work consistently, use best practices, be transparent about what’s happening, and adjust our approach based on what the data is telling us. Any legitimate marketing provider will tell you the same thing.

How long do I need to commit to this? Can I cancel anytime?

Month-to-month, no long-term contracts. That said, I’ll be upfront about the reality: marketing (especially SEO) works better the longer you stick with it. Cancelling after 1-2 months rarely gives the work enough time to actually produce meaningful results.

My recommendation: commit mentally to at least 6 months for SEO and 3 months for Google Ads. If you’re not seeing progress and I’m not being transparent about why, that’s a legitimate reason to cancel. But cancelling because “it hasn’t worked yet” after 4 weeks usually just means starting over from scratch with someone else – which resets the clock and costs more in the long run.

What if I already have a Google Business Profile / already tried Google Ads / already have some SEO in place?

Even better – we can build on what you’ve got. Every service I offer starts with an audit of your current state so we’re not duplicating work you’ve already done or missing opportunities you’re already set up for. Depending on where you’re starting from, we may adjust the initial scope to focus on the areas that will move the needle fastest.

What do you need from me to make this work?

For any marketing service to actually produce results, we need a working partnership – your side matters too. Here’s what I typically need from clients:

Timely responses when I need input, approvals, or information (usually within 24-48 hours)
Access to your Google Business Profile, Google Ads account, Google Search Console, and Google Analytics (I’ll walk you through granting access if needed)
Ability to respond to leads promptly – marketing brings the leads in, but you have to actually respond to them to close deals
Patience – especially for SEO, results take time and reactive changes usually hurt more than they help

Can I do this myself instead of hiring someone?

Sometimes yes. If you have the time to learn the platforms, keep up with algorithm changes, run experiments, analyze data, and stay consistent month after month – you can absolutely do this yourself. Most successful DIY marketers dedicate several hours per week to it.

Where hiring me makes sense: you’d rather focus on running your business, want someone who’s already made the mistakes and learned the lessons, and want someone accountable for the results. If your time is worth $50-100+/hour running your business, paying someone specialized to handle marketing usually pays for itself.